Pure Color

Get ready for our 1st permanent Moisture Gel Coloration – NEW Schwarzkopf #PureColor –for bright & intensive colors. Wahou shine … The caring & moisturizing formula with Aloe Vera, Cactus & Jojoba, provides incredible shine and amazing soft touch. No drip n´drop ! Because the gel texture is compact and stable. Goodbye mess! Enjoy, it´s easy!!